Software Products
Binds
Identity for Binds, the parent brand of four software products and the Stance design system.
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- Category
- Software Products
- Sector
- Software
- Structure
- Independent business
- Products
- Four, and the Stance design system
- Disciplines
- Brand identity, Brand architecture, Design systems
Mark anatomy
Two parts, made for each other.
Separate things, brought together without either losing its shape. The mark states what Binds exists to do.
- 01
Two forms
Equal in size and weight, facing one another.
- 02
The meeting point
They touch at the centre: a single point of connection.
- 03
The inward cuts
Each form gives way, making room for the other.
- 04
The contour
Full, rounded outlines. Nothing sharp, nothing forceful.
Construction
01
Two circles
Equal forms, set side by side.
02
Cut to fit
Each is shaped to receive the other.
03
One contact
They meet at a single, precise point.
Meaning, part by part
- Symmetry
- Balance. Neither side dominates.
- Contact
- Connection. People and tools meet in one place.
- Roundness
- Ease. Software that feels approachable.
Ivory
#FCF6EB
Indigo
#140C2E
Architecture
One construction for every product.
Every product name is paired with a rounded icon in the Binds violet, so each product is distinct by name and related by form.
Icons
One shape, one colour, one line weight.
The application icons share a single construction, so the family is recognisable at the smallest size.
